Drug Advertising Ethics in Drug Advertising The marketing through direct-to-consumer drug advertising is a controversial topic. The basis of the ethical reasoning related to this manner is what role the patient should have in their treatments. If p Continue Reading...
However, there are often no rules, or weak ones, and that can create an ethical dilemma on the part of marketers. They must decide for themselves what lines they want to cross, and set their own codes of ethics. Where rules only provide guidelines, Continue Reading...
Ethics Computer Marketing Tobacco Dilemma After returning from Ohio on a road trip, some friends informed us that on the way back home while gassing up, they were asked by kids on two different occasions to buy them some cigarettes. Our friends to Continue Reading...
Patients have a right to know if their doctor's decision to prescribe a certain medication has been influenced by free lunches or other perks, rather than that doctor's objective overview of prescribing information. In fact, the real ethical issue Continue Reading...
They're what journalists are supposed to explain. 'We'll focus on the issues' is the vow in virtually every newsroom in virtually every campaign. Ideally, it means producing comprehensive, thoughtful analyses of candidates' positions on economic gro Continue Reading...
Conversely, the individual with integrity understands first, that moral issues never hinge on gender and that casual sex cannot be moral for one person and immoral for another person based on gender, and second, that in any case, a woman's prior sex Continue Reading...
(Southwest Airlines Corporation) The employees are always put first at Southwest Airlines, and according to the CEO Herb Kelleher, who was responsible for founding the company Southwest Airlines, the philosophy that employees come first is deeply e Continue Reading...
The interests of one umbrella organization may conflict with the interests of another. This is the reason why so many umbrella organizations have emerged and why there is little unity between them. 5) Privatization is turning over government assets Continue Reading...
Morality of Statistics Ethics/Business Statistics, Christian Worldview The morality of statistics: Will statistics invariably lie? A famous book from the 1950s was entitled How to lie with statistics. Implied by the counter-intuitive name was the Continue Reading...
Ethics in Group Counselling Ethics in Group Counseling Group Therapy Counselling: Ethics The ethical concerns of therapists have been getting larger in quantity and sophistication. Managed care demands professionals to think about problems with d Continue Reading...
Ethical Responsibility of Corporate America Many organizations strive to increase their profit margins by doing everything possible (including unethical practices) to increase their revenues. Nevertheless, the past three decades have seen some organ Continue Reading...
Abortion: Ethical and Political Issues of RU 486 Abortion is a totally unacceptable, cruel and unethical practice and should be considered illegal except under some special cases and medical circumstances that indicate a danger to the mother. Our ju Continue Reading...
PharmaCARE -- Case Review The Stakeholders There are numerous stakeholders and stakeholder groups that are presented in this case. The stakeholders can be thought of in two different primary groups to make the first set of distinctions, internal an Continue Reading...
Unlike some professions, there is no ethical code for marketing professionals. But that does not mean that marketers can ignore the impact their powerful message has on others. In recent years, marketers have been criticized for making unhealthy past Continue Reading...
Moral Medicine, and a Doctor's Duty to the World The 18th chapter of On Moral Medicine talks about the way medical professionals build their identity as practitioners and how the form relationships with other professionals and with patients. The au Continue Reading...
Business Ethics Focus on Merrill Lynch According to Laura Hartman and her co-writer, Joe Desjardins in the work entitled "Business Ethics: Decision Making for Personal Integrity & Social Responsibility" philosophical ethics may be clearly differ Continue Reading...
Cigarettes became popular among World War soldiers as "soldier's smoke (Randall 1999)." Camel held 45% of the U.S. cigarette market by 1923 while Philip Morris produced women's cigarette, described as "mild as May." The American Tobacco Company pro Continue Reading...
Direct to Consumer Advertising HISTORY OF DRUG ADVERTISING THE DTC ADVERTISING PHENOMENON CREATING DEMAND DECEPTIVE ADVERTISING - A WOLF IN SHEEP'S CLOTHING CAUSE OF DEATH PROFIT UTILIZATION, PRICING, AND DEMOGRAPHICS LEGISLATION, POLITICS AN Continue Reading...
This advertisement, a commercial on cable television, advertised an insurance company. The advertisement featured a typical couple driving down the road chatting, when a car sideswiped them without any warning. The advertisement was intended to educ Continue Reading...
Alcohol and Business Ethics Introduction moral society is built on the basis of a number of unspoken, but generally agreed upon social issues. A moral society generally applies the maxim "treat others in the way you would like to be treated" and thi Continue Reading...
However, the issue is more nuanced -- what if, as a humanitarian effort, a pharmaceutical company sold recently expired drugs at very low cost to an impoverished developing nation in the grips of an epidemic? What if a food company donated food tha Continue Reading...
Effects of social advertising on the American society Having seen that the society at large is highly dependent on the social media, and it is on these social networks that the social advertising has turned to, it is necessary to look at the exten Continue Reading...
Though the Vioxx incident is one of the more major breaches of this implicit public contract, the issues of improper marketing -- especially in over-promoting a drug's efficacy and unethically downplaying a drug's risks -- are an industry-wide probl Continue Reading...
" Another member of these matchmaking sites argued that it is illogical for any of these companies to spend several hour of their employee's time to lure someone into paying $30 membership fee [Santo, 2005]. It is indeed a sorry state of affair beca Continue Reading...
Marketing Ethics in Marketing BP and Toyota have been in the news due to serious failures, which created significant safety risk and ultimately resulted in deaths as well as significant environmental damage in the case of BP with the exposition on Continue Reading...
Business Law: False Advertising It is ethically and legally important to remain truthful in advertising. Companies are not allowed to attract customers with false advertisement. Legally speaking, a company can come under attack for promising somethi Continue Reading...
Direct-Consumer Drug Advertising Direct-to-Consumer Drug Advertising Direct-to-consumer drug advertising of pharmaceutical drugs is a hot-button issue. Is it ethical, or does it lead to self-diagnosis and take advantage of people who have hope for Continue Reading...
Doctors Drugs Although the Affordable Health Care Act represents a step in the right direction towards encouraging all Americans to avail themselves of medical services, the bill fails to address the root causes of problems in the system. The Americ Continue Reading...
4. Was it ethical for the tobacco industry to continue to market cigarettes, even after evidence emerged that smoking caused lung cancer and other illnesses? Purely from a rule utilitarian and personal rights perspective, it is difficult to justif Continue Reading...
Military personnel must achieve and maintain the best physical conditioning of they are reasonably able to reach for the duration of their enlistment as a fundamental obligation of being fit for duty. Smoking makes that impossible. Likewise, the Ame Continue Reading...
" Humans have become "obsessed" with the idea that the masculine should dominate the feminine, the wealthy should dominate the poor, humans should dominate "nonhuman Nature," and Western cultures should rule over non-Western cultures (Devall, et al. Continue Reading...
Pharmacy Ethics The author of this report has been asked to review the legal and ethical considerations in play given the test case scenario surrounding Pharmacare and Compcare. As is quickly apparent while reading the case study, the company engage Continue Reading...
Business Ethics PHL/323 Ethics Management Current Ethical Issue Business Paper (select a recent article -- back 1 year) • Research information issue deals business ethics a newspaper, magazine, journal, TV, Internet. Current ethical issue in Continue Reading...
Cultural Values and Ethics -- As the global economy becomes more of a reality, and as various developing countries increase the amount of business they do with developed countries, many cultural issues arise. Doing business is not the same worldwide, Continue Reading...
First Amendment Advertising is a critical component of any business. Many forms of advertising are protected by the First Amendment, yet "the Supreme Court for many years took the view that commercial speech -- speech that proposes an economic trans Continue Reading...
Should Flavorful Health be allowed to have a "100% Vitamin RDA" package icon despite the fat content, which is listed on the back? No. Doing so is deceptive and violates the fundamental principle of honesty, or truth in advertising. The phrase its Continue Reading...
Business Marketing Ethics: Snuff Out Joe Camel Business Marketing Ethics: Snuff out Joe Camel Reynolds is acting in an unethical and socially irresponsible manner R.J. Reynolds' use of Joe Camel smacks of "target marketing" toward children. The u Continue Reading...
Office Memo Sub: comment on John's claim as a whistle blower against PharmaCARE and the ethical and legal implications of the case As a member of Dewey, Chetum, and Howe you asked me to find out suitable ethical and legal implications that John's c Continue Reading...
Business Ethics When the Truth Takes a Stretching Class Maria Bailey clearly and blatantly misrepresented the size of her start-up business, but shrugged it off saying she knew what she was "capable of doing" and just wanted to show potential clien Continue Reading...
Pharm Advertising Reduction of Malpractice One of the key manners in which direct-to-physician advertising of pharmaceuticals can lead to health promotion is in the reduction of malpractice on the part of physicians when it comes to the administeri Continue Reading...
