Tipping Point Gladwell's The tipping point is, as stated in the subtitle, a book about "how little things can make a big difference." The "tipping point" of Gladwell's title is the moment when a situation tips over -- as he says, "the moment of cri Continue Reading...
Tipping Point by Malcolm Gladwell The Tipping Point: How Little Things Can Make a Big Difference is a book about epidemics. However, Gladwell is not writing about diseases. He is writing about how the behaviors and attitudes of a population change Continue Reading...
Explaining the process of translation more specifically, Gladwell insists that "what Mavens and Connectors and Salesman do to an idea in order to make it contagious is to alter it in such a way that extraneous details are dropped and others are exag Continue Reading...
By using these and other examples such as Wunderman's use of the "Gold Box" in the TV commercials for Columbia Record Club, Gladwell drives home the point that the Stickiness Factor can help create and tip an action trend in favor of envisaged goals Continue Reading...
Tail The theme and idea that Chris Anderson puts forward has made a huge impact on people involved with technology, with content, and with marketers. The thesis Anderson works with is that because of the digital revolution, which brought with it th Continue Reading...
Corporate Social Responsibility and Environmental Ethics Abstract/Introduction -- No one can argue that the international business community is becoming more and more complex as a result of globalism. In turn, this complexity is driven by an increas Continue Reading...
Rhythmic Activities Facilitate Shared Leadership and Team Flow? Management literature is rife with advice on how to engage teams of workers in their tasks, how to get teams to cooperate, and how to build cultural identity as a company. Historicall Continue Reading...
Thus, counselors have a better idea of where to pinpoint there work within a population setting, if they can identify who exactly is doing what. The example that Gladwell provided of former Mayor Rudolph Giuliani's work in New York City in the mid- Continue Reading...
Nursing Forum Hospital X is changing its documentation from one system of computerized charting to another. Your critical care unit has been selected to trial the new computerized documentation and make recommendations about its use. As the nurse ma Continue Reading...
The "bookends" of the model being organization work settings and members is accurate and pragmatic as well. In the authors' analysis of the conceptual models for understanding organizational change in chapter 8 illustrates the depth of his expertis Continue Reading...
This scoring model is specifically used for managing the representativeness of the sample. In conjunction with this quantitative approach, Harris Interactives' researchers (Eccleston, Griseri, 2008) also relied on focus groups to further validate th Continue Reading...
The use of customer satisfaction surveys is critical in this regard. If Qantas, if they had taken this approach, would have seen how many customers they were losing to competitors in Melbourne, and further, would have found how many Qantas customers Continue Reading...
Crosswalk Proposal Policy Proposal: To the Facilities Director of De Anza College While the recently completed multimillion dollar facilities expansion project has undoubtedly increased De Anza College's regional influence and enhanced the institu Continue Reading...
It was also during this time that more and more families were living in mobile home parks so, with their car, they could relocate at a much shorter notice. Harper's Magazine said of many of the new auto culture workers that their sense of community Continue Reading...
Overall, the need for perspective and a long-term orientation is also critical to allow for marketing strategies to achieve their intended objectives. Summary After reading this book I'd like to be more attuned to perceptions of potential prospect Continue Reading...
The first is by demographically-based segmentation attributes, and the second is through services offered. Neither of these is optimal for understanding and responding to unmet needs in the users bases, a point discussed in the following section of Continue Reading...
NBC will need to create this panel comprised of viewers from the most valuable demographic segments that represent the most critical viewer audience for each show. Measuring through the use of online panels and advisory councils will make the Voice Continue Reading...
