Porsche Case Analysis The intent of this case analysis is to evaluate the buyer decision process the typical Porsche customer undertakes when searching for a new high-performance sports car. The Porsche sports car enthusiasts' decision process is si Continue Reading...
Tesla Case Analysis General Environment/Industry Analysis The automobile industry is changing quickly with more and more competitors entering into the EV market. Jaguar is introducing its I-Pace, a premium EV with a base model price under $70k. Audi Continue Reading...
Managerial Social Responsibility - Volkswagen Diesel Scandal In 2015, Volkswagen was accused of installing secret software in its engine management computers to cheat strict fuel economy and emissions tests. In order to determine the ethical decisio Continue Reading...
