In this line of thoughts then, it is crucial for Red Bull to diversify its product offering from other items available on the market.
7. Managerial Implications
The managerial team at Red Bull GmbH has to supervise the entire process of manufactur Continue Reading...
They will want to try this product, and they will want to experience themselves the effects and the consumption process of the energy candy.
Consumers' behavior shows us how they intend to respond to the product. Basically, they can reject it, appr Continue Reading...
b) Although the product appears to fill a need and has good commercial prospects, the feasibility is subject to some limitations. One is the effectiveness of the product. The candy format is less effective in terms of the caffeine/herbal stimulant Continue Reading...
Health and Wellness Foods & Beverages
Increase in health consciousness:
Studies on health consciousness among Americans have been carried out on the telephone by Peter D. Hart Research Associates on the telephone among a representative sample o Continue Reading...