Social Networking Survey in Designing Research Proposal

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First section would be understanding the profile of the SME being studied. Inasmuch as the researcher would like to test for the feasibility of social media as a platform for marketing SMEs, the researcher must first understand the nature of SMEs as business entities and as compared to large businesses. Creating the profiles of SMEs would give more understanding of the possible differences (and similarities) that could emerge in the process of analyzing the survey data. These profiles would potentially help determine the nature and cause why social media as a medium for marketing promotion would work for specific types of SMEs only (this, again, is a hypothesis that would be tested for significance).

Another type of information needed would be the marketing media currently used by SMEs that will be interviewed or will be the participants of the survey.

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This would give the researcher an idea the level of exposure of SMEs in terms of promoting their businesses, and the extent at which they have promoted their businesses through specific types of platforms. Another critical set of information for the survey is the attitude and perception of SMEs about social media as a marketing platform. SMEs will be asked about their receptivity to social media as a platform for marketing their products and/or services. The SME profile, current usage of marketing media, and attitude towards social marketing as a platform for business promotion would all be designed as closed….....

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"Social Networking Survey In Designing" (2012, July 08) Retrieved June 5, 2026, from
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"Social Networking Survey In Designing" 08 July 2012. Web.5 June. 2026. <
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"Social Networking Survey In Designing", 08 July 2012, Accessed.5 June. 2026,
https://www.aceyourpaper.com/essays/social-networking-survey-designing-68843
   

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