Specialized Bicycle Components Inc. Was SWOT

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Target market

As mentioned in the case study, the company's target market is formed from college students between the ages of 18 and 25 and also from 'techies' in the 30-40 age interval. The main characteristics of the target market, as revealed by the SWOT analysis, are that the present and future customers have a real passion for bike riding and they appreciate the quality of a high-tech product.

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