Victoria's Secret: History and SWOT SWOT

Open, View, and/or
Download this Document

Total Length: 1032 words ( 3 double-spaced pages)

Total Sources: 4

Page 1 of 3

First, given the company's strong market share, its profitability, and its ownership by the larger Limited Brands, Victoria's Secret will emerge from the current global economic downturn with far less risk and damage than many of its smaller competitors (Victoria's Secret 2008; Hoover 2010). Another opportunity facing the company is the increase in current fashion trends of "sexy" outerwear and underwear as modeled by pop stars and the increasingly media-potent socialites of the day (VIP 2010). Victoria's Secret has already begun to capitalize on these opportunities and continuing to do so will improve its external position.

The economic downturn also creates something of a threat for the company, however. As a luxury brand, Victoria's Secret runs the risk of losing clientele based on perceptions and realities of affordability and simple price competition in the market, and there is already evidence that this has occurred to some degree (Victoria's Secret 2008; Hoover 2010; White 2010). Though the company has a strong internet presence, increasing reliance on web-based shopping and especially the use of multi-product ad discount sites such as Amazon.com form a new class of competition for Victoria's Secret's retail operations that the company has not necessarily met with the degree of efficacy necessary (Yahoo 2010; White 2010). These threats will need to be addressed for continuing company success.

Just as Victoria's Secret's internal position is relatively strong on balance, it faces more external opportunities than it does threats.

Stuck Writing Your "Victoria's Secret: History and SWOT" SWOT?

View All Our Example Victoria's Secret: History and SWOT SWOT

Have A Custom Example Essay Written

Continuing to capitalize on its already large market share and the relatively weakened positions of its competitors will enable more effective growth and profitability for the company in the coming years (White 2010). This must be balanced, however, by an awareness of the increased competition and potential reduction of market share presented by internet-based companies and their generally lower operating costs as well as keeping a close watch on the luxury brand identity that Victoria's Secret has cultivated in order to ensure that it does not price itself out of key consumer demographics in the lingerie market (Hoover 2010; White 2010; Yahoo 2010).

Conclusion

Victoria's Secret has been an immensely successful company given its relatively short period of operation. It moved from a small independent retail operation to in international sales behemoth and a division of a large multi-national conglomerate in the span of just under a decade, and has continued to grow and achieve greater levels of success since being purchased and operated by Limited Brands (White 2010). The company's future seems quite optimistic given the SWOT analysis provided above; though there are negative elements facing the company form within and without, in general it is in a very strong position and it seems likely that its growth and profitability will continue well into the twenty-first century......

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Victoria's Secret History And SWOT" (2010, November 14) Retrieved May 18, 2024, from
https://www.aceyourpaper.com/essays/victoria-secret-history-swot-6808

Latest MLA Format (8th edition)

Copy Reference
"Victoria's Secret History And SWOT" 14 November 2010. Web.18 May. 2024. <
https://www.aceyourpaper.com/essays/victoria-secret-history-swot-6808>

Latest Chicago Format (16th edition)

Copy Reference
"Victoria's Secret History And SWOT", 14 November 2010, Accessed.18 May. 2024,
https://www.aceyourpaper.com/essays/victoria-secret-history-swot-6808
   

Open, View, and/or
Download this Document
order custom essay example