g. Lufthansa); partners with Blackberry and Yahoo for in flight conveniences. Early aggressive additions to fleet and service did, as analysts predicted, negatively impact the company. Company will need to carefully evaluate routes, new service, ne Continue Reading...
One-to-one marketing allows premium pricing as well as increased sales volume to particular unique micro markets. Studies show that as customer satisfaction and loyalty increases, consumers are less sensitive to price changes. Generally, they are wi Continue Reading...
Airline Industry Analysis This report aims to present a summary of findings for a research study regarding the airline industry. The objective of this project was to first, gain new experience in the analysis process of an entire industry from an ec Continue Reading...
Airline industry has had a very tough last decade where growth rate was consistently slowing down and profit margins were shrinking every year. This year too, the industry does not mean to have very favorable outlook because macro-environmental facto Continue Reading...
These inconveniences associated with air travel have led many passengers to choose other forms of transportation including driving and taking the train. The research also found that the development of the Travel Promotion Act which is designed to sp Continue Reading...
4). The return on this modest investment was impressive: "We saw that mobile is five-to-ten times more effective than online advertising" (Butcher, 2009, para. 4). The contest also increased visitors to the company's WAP site (Butcher, 2009). 7. D Continue Reading...
S. are seeing modest improvements in economic indicators. The social environment is favorable for air travel. The mode still holds tremendous cachet with consumers and is favored when consumers can afford it. There is some consideration that the air Continue Reading...
Innovation is our signature. We foster creativity and vision to provide solutions beyond today's boundaries ("FAA Mission)." JAA The Joint Aviation Authorities (JAA) was developed in the 1970s by a handful of major European National Aviation Autho Continue Reading...
Neither United Airlines nor Delta Airlines has been able to generate substantial cost savings in terms of fuel, albeit for circumstances beyond their control. Continental Airlines In contrast to the other airlines, "Houston-based Continental Airli Continue Reading...
By the turn of the century, though, these low-costs carriers had become profitable or at least had significantly reduced their losses due in large part to concomitant increases by major carriers that were increasing their prices in response to decre Continue Reading...
Airline Deregulation Impact on Commercial Airline Industry as a Result of Deregulation The airline industry in the United States began functioning almost as soon as the Wright brothers made their first flight at the Killdevil Hills in North Carolin Continue Reading...
SERVQUAL Method: Airline Industry Use The objective of this study is to examine use of the SERVQUAL method in the airline industry. This work will examine five articles on use of SERVQUAL. The work of Bozorgi (2007) entitled "Measuring Service Qual Continue Reading...
Southwest vs. JetBlue The airline industry is one that has rapidly evolved both with regards to technology and product offerings. This paper argues that technological advancements, deregulation and competitive pricing and marketing strategies are wh Continue Reading...
POST-9/11 Management OF U.S. AIRLINE INDUSTRY Strategic Management of the United States Airline Industry after the 9/11/2001 Terrorist Attacks Strategic Management of the United States Airline Industry after the 9/11/2001 Terrorist Attacks Airli Continue Reading...
Southwest Airlines The airline industry has been one that has consistently lost money during the last decade. Even before that, if an airline did not have a good business strategy, they were most likely doomed to failure. Many people do not remember Continue Reading...
Similarly, this could influence the international airline community. Then, a stable economy is highly dependent upon a stable oil price, which once again is not the case. "The environment will continue to become more competitive as the LCC's continu Continue Reading...
It is important that human resources within the airline devise strategies to minimize the possible negative effects that union relations may have on the workforce. There are several issues that have impacted the airline industry as a whole, and pre Continue Reading...
A lower price enables an airline to remain well above the competition. Economies of scale and scope are vital to the performance of an organization no matter the industry the organization is involved in. An organization can only remain competitive Continue Reading...
Boeing and Airbus The airline industry is very large and complex but provides important services to the world economy which helps sustain development and provide connections to people across the globe. The purpose of this essay is to examine two cor Continue Reading...
Capital Budgeting and Government Regulations Airline Industry LONG-TERM CAPITAL BUDGETING IN AIRLINE INDUSTRY Government regulation: Why or why not Major reasons for government involvement in a market economy Interests of stockholders and manager Continue Reading...
Innovation The airline industry is a service industry, but one where several firms have been able to innovate their service offering. Such innovations have been to create viable low-cost carriers (RyanAir, EasyJet, Air Asia) while other innovations Continue Reading...
In order to reach and maintain this business standards, the company has created a set of basic rules for itself, regarding the respect for the customer and the ethic principles. One of the sources of competitive advantage that the company benefits Continue Reading...
Jetblue Weakness The airline industry is one that has rapidly evolved both with regards to technology and product offerings. This paper argues that technological advancements, deregulation and competitive pricing and marketing strategies are what ha Continue Reading...
. What was the service failure?The service failure was related to flight cancelations due to the rapid spread of COVID-19 during the holiday season. Here, the omicron variant quickly permeated throughout the airline industry causing staffing shortage Continue Reading...
Instead, by using such technology as the IBM program, the airline is able to become "more flexible and adaptive while focusing on their core business." This idea of outsourcing is not unique to the airline industry and often times does not necessar Continue Reading...
Virgin Airlines Marketing Strategy Virgin Airlines has long led the way in the airline industry for its embrace of a marketing strategy that targets the middle and even low-income flyer. However, rather than position itself as an airline with an eye Continue Reading...
S. And other nations (O'Neal, Jacob, Farmer, Martin, 2007). As a result, there is much dissatisfaction specifically in the areas of pricing, price discounting and the configuration of schedules to get optimal pricing. It has been common in the past f Continue Reading...
BUSINESS-LEVEL COOPERATIVE STRATEGIES Business-Level Cooperative Strategies: Southwest AirlinesFrom the onset, it would be prudent to note that business-level cooperative strategies, as Henry (2021) points out, come in handy in efforts to grow and im Continue Reading...
Furthermore some of the existing companies already have loyal customers. Bargaining power of suppliers Suppliers have an effect on the industry through their ability to raise prices or reduce the quality of goods or services they provide. There ar Continue Reading...
Industry Analysis of the United States Oil & Gas Industry This report is an industry analysis on the United States oil & gas industry but does not delve into the industry related exploration and production pre-refining activities. The focu Continue Reading...
Airline Marketing Approaches Importance of Airlines marketing, and types of marketing approaches a) Briefly explain the concept of airline marketing approach Airline marketing is a vital activity for air transportation. As with any marketing activ Continue Reading...
Such techniques as internet marketing, reservations, and sales; electronic ticketing and check-in; online quality control, resource planning, operational oversight, cargo and baggage tracking, and customer service, all will reduce staffing requireme Continue Reading...
Emirates Airline Emirate Regulating Authority in home nation Governmental agency empowered to regulate the economic aspects of airline Extent to which the Emirate airline's fleet consists of owned vs. leased aircraft. Union Representation of airl Continue Reading...
INTERNAL ENVIRONMENTAL ANALYSISUnited Airline Holdings: Internal Environmental AnalysisStrategic Role of Corporate Strengths/Weaknesses in the Internal Strategy Analysisa) Corporate-Level StrategiesIn basic terms, an enterprises corporate-level strat Continue Reading...
Airline Transportations on Economy Impacts of Airline Transportations on Economy INTRIDUCTION The rapid rise in the use of air transportation since deregulation in 1978, coupled with the unprecedented financial crisis in the airline industry aft Continue Reading...
Airline Industry It is probably an indelible image on each American's memory, the vision of the two hijacked airlines plowing into the World Trade Center towers in New York. But did any of us know at that time what a significant event this would be Continue Reading...
Business - Management Strategy Implementation Southwest Airlines is the nation's low fair, high customer satisfaction airline. It mainly serves short haul cities, offering single class air transportation, which aims for the business commuter as wel Continue Reading...
On the price dimension of the marketing mix, the company continues to compete with low-end and state-funded carriers, who arguably have a competitive advantage due to their funding source. Nonetheless, 1 Time is fighting the good fight of customer Continue Reading...
Airline Industry Porter's Five Forces Porter's Five Forces: Airline industry Threat of new entrants A number of new, low-cost carriers have entered the airline industry in the wake of deregulation of the airline industries, including Southwest, J Continue Reading...
This means that while the business is profitable, it is in a state of constant, intense competition. Firms such as Costco must develop a competitive culture, and constantly benchmark against themselves in order to stay ahead of the myriad of differ Continue Reading...
