Selling Into Enterprise Corporate Marketing Questionnaire

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positioning affect segmentation and targeting strategies when entering a market?

Positioning strategies serve as the foundational framework for strategic marketing plans and planning, execution, management and evaluation of marketing strategies. Positioning is also used for defining how a company's products or services are differentiated within a customer segment. For example, Apple uses positioning very effectively selling its high-end iPads. This specific positioning strategy by Apple concentrates on only those consumers willing to pay for premium performance, reliability and convenience the iPad offers. Apple does this to position themselves above the myriad of Google Android-based tablets who are competing primarily on price. Apple also uses positioning successfully to sell more on value and less on price. Positioning not only defines the competitiveness of a given product or service relative to competitors, it also communicates the unique value and differentiated features as well (Perreault, Cannon, 2012).

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Apple excels at this type of positioning and market execution. Apple is positioning the iPad targets consumers with higher levels of discretionary incomes, using income and occupation as a means to further target the market of customers most interested and capable of buying an iPad.

Does the maturity of the business have any effect?

The maturity of any business has a direct and long-lasting effect on the positioning strategy any company uses to market its products. For start-ups, their positioning strategy will often focus on innovation and how their new products are completely redefining existing markets and leading to entirely new ones being created. Startup companies must continually innovate to stay alive, and their positioning strategies reflect a more focused message on replacing substitute products and services that may have grown obsolete and less useful to customers. The success of the new electric car….....

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