Emotional Intelligence Essay

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Quantitative proposal: The use of Emotional Intelligence in targeted Virtual team sales

With the globalization, the world has become a global village through the facilitation of the ever changing and improving information technology. Just like nations and global companies, disciplines are no longer independent but relate with each other in order to both impact on the performance of human existence, as well as remain relevant in the contemporary society. It is on this premises that this proposal looks at the possibility of having psychology of Emotional Intelligence (EI) facilitating global sales of latest gadgets manufactured in the US across the world.


Using emotional intelligence as a marketing tool towards targeted virtual teams in Asia can be as effective as one on one sales strategies used in marketing of luxurious electronic devices.

Research questions

1. Is there difference in emotional intelligence among the female and male youth living in Asian cities of ages 15-30 years of age.

2. Are there sizeable virtual teams of youth in Asia that can form a target basis for electronic merchandiser in the US.

3. Are American made electronic devices acceptable in the Asian market and what types are prone to acceptable in this market.

4. Can the EI of a targeted youth population help in influencing of increased virtual team membership in specific Asian cities.

This proposed test of emotional intelligence will be tested using the independent measures experimental design.
This will see participants grouped into the different levels of EI and then each group will be subjected to the same set of electronic devices and then the levels of utility of each devices is noted as suggested by members of each virtual team. This will help the researcher know which kinds of devices are more likely to be bought by a given group of youth. This will be the best experimental design in this proposed research since the independent variable here is the set of electronic devices that are supposed to be marketed among the virtual teams in Asia (McLeod S., 2017).

The research will take the form of correlation research design or study as it will embark on the determination of the relationship between two variables (Scollon C.N., 2018), the emotional intelligence being the dependent variable and the electronic devices choice being the independent variable . The experiment will seek to determine if the emotional intelligence of a given set of virtual team members will determine the kind of electronic devices they chose to own.

The target population in this research will be youth of ages between 15 -30 years drawn from five different colleges. These students will be those of Asian origin who moved to the US for studies and still have the grasp of their motherland facts and details. There will be 100 participants targeted in total with the genders equally represented. The participants will be.....

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McLeod S., (2017). Experimental Design. Retrieved June 7, 2018 from https://www.simplypsychology.org/experimental-designs.html

Scollon C.N., (2018). Research Designs. Retrieved June 7, 2018 from http://nobaproject.com/modules/research-designs
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